Apple's Target Market

When we talk about target market is discuss about a group of people with similar wants and needs and can be expected to show interest in the same products. Apple focus in market segmentation to sell their product. Market Segmentation is divided into few categories.

Geographic Variables:- Apple's product is suitable for any countries because users able to setting their phone example phone's language.

Demographic Variables:- Apple focus on users with minimum age 16 and people who are still study because their products are suitable for student to do their work in class or anywhere and of course to have their products customer's salary at least RM 2,000 per month.

Psychographic Variables:- Apple also focus on people who are care about their health or lifestyle by provide Health and Fitness application in their products.

Behavioral Variables:- Apple provide better quality of product with many features to attract their customers so we can see many users are giving brand loyalty to Apple.